Fundraising is an aspect that is necessary for both companies and non-profit organizations along with charitable entities. This is needed for sustaining operations for these entities and for the purpose of helping the poor, needy and other such causes. This money aids these organizations to fulfill all the targets and necessary causes and objectives. One more advantage of online charity fundraising is the cause for which the money is requested finds promotion and awareness amongst the people. Overall speaking, this activity of fundraising aids in the fulfillment of tasks taken up by the charities and helps mankind in the process. I have been involved with one such charity which has recently gone online and has seen substantial rise in the number of donations it receives.

The traditional method of fundraising

The usual method for raising funds traditionally for charitable organizations is by selling some products which they manufacture. These include items such as cookies, flowers, cards and other such things which the dependents on the charitable organization develop themselves. This method used by the different charities is effective; however, it has some limitations as the charities are then dependent on whether the items are sold or not.

The internet has come as a blessing

Further, I have noticed that whenever the financial times are not good, this activity is the most affected of all. Along with individual contributors like me, big organizations and entities too are not able to support the cause by buying products. This does not however mean that everyone is affected by the bad financial times. However, these select few are not aware of the charities. With changing times, the internet has swept the way people engage in charity by bringing these organizations in front of the people. It has helped donators to do charity online.

The various benefits of doing charity online

With this latest trend of online charity fundraising, the charities along with the onators find it easy to engage in the fund raising process. The charities are now able to reach a wider audience and the donation makers are easily able to donate money online.

The donators are further benefited by being able to choose a cause that they feel is close to their heart. They just need to find avenues on the internet and within minutes, they can donate money to some good cause. Further, such charities are now easily found due to the immense power of the internet.

Aligning with other online entities

The fundraising concept also works in tandem with some other online shopping avenues. The ideas here is to create win-win situations. Let me explain to you this concept with an example. Say you need to purchase a movie ticket online. Some charities are associated with such entities and whenever someone books tickets through them, some part of the money is automatically transferred to charity. This makes the situation good for everyone involved. The ticket booking company gains, so does the charitable organizations and the individuals who book tickets too can do their bit in terms of charity online. This according to me is the best part of online charity fundraising.

So I appeal to everyone to use the online method and engage in some kind of charity for the betterment of mankind.

Matthijs works for a charitable organization as a volunteer ans is also involved in online charity fundraising activities for them. He also pens down his thoughts to educate people about charity.